The current healthcare systems tend to be based predominantly on a sick-care model, the system is essentially one that waits until we have fallen ill. We face unprecedented challenges with global staff shortages predicted to be 18m by 2030 (BMJ). Healthcare costs have been rapidly rising over the past few decades. This unsustainable demand and increase in costs can be largely attributed to the growth in the human population along with a diverse population that results in a higher incidence of chronic and multiple conditions. As well as this, a one-size-fits-all approach to health doesn’t work. Both consumer preferences for convenience and affordability are shifting, as well as demand for a more efficient, personalised delivery model is growing. Additionally, Coronavirus disease 2019 (COVID-19) has dramatically unveiled the health inequalities that exist in societies across the world, alongside the fragile state of the world’s health. World Health Innovation Summit - a platform for sustainable development www.whis.uk UNGSII SDG Cities programme - https://www.ungsii.org/sdg-cities Global Social Prescribing Alliance and the UK’s commitment to support - https://www.gspalliance.com
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